SalesEnablementAIinSalesModernBuyers

The New Age Buyer: What Sellers Must Do to Win

Buyer behavior has changed. They are more informed, less patient, and have higher expectations. If your sales approach hasn’t evolved, you’re losing deals before you even get a chance to pitch.

The New Age Buyer: What Sellers Must Do to Win

1. Buyers Do Their Homework—You Should Too

Buyers no longer rely on sellers for information. They research, compare solutions, and come prepared. 57% to 70% of the buying decision happens before speaking to a sales rep. If you’re just reciting product features, you’ve already lost.

Sellers must be advisors, not information providers. Show buyers how your solution directly solves their challenges in real time. If you can’t? They’ll move on to a competitor who can. This is why sales teams need AI-powered tools like Tenali AI that instantly surface relevant answers, reducing the need for manual research.

2. Personalization Isn’t a Bonus—It’s Expected

66% of buyers expect brands to understand their specific needs. Generic pitches don’t work. Buyers want tailored recommendations that address their industry, challenges, and goals.

Sellers need instant access to relevant insights. If you’re fumbling for information or trying to learn on the spot, you’re losing credibility—and the deal. Buyers don’t have time for you to catch up. AI-driven platforms like Tenali AI ensure sellers always have the right data at their fingertips, making personalization effortless.

3. Omnichannel Consistency Wins Deals

Buyers engage through multiple touchpoints—email, websites, social media, webinars, and live demos. 75% expect a consistent experience across all channels.

If your follow-ups aren’t aligned, or your messaging is disjointed, you create friction. Sales teams need a single, unified knowledge base to keep interactions smooth and connected. AI-powered sales enablement platforms like Tenali AI streamline knowledge retrieval, ensuring consistency at every touchpoint.

4. Speed Is Everything

82% of buyers expect an immediate response. Slow replies? You’re out. The new reality:

  • Buyers want answers live, on the call.
  • If you delay, they’ll move on—because no one has a moat anymore. Not even OpenAI or Google.
  • Faster sellers win deals. Period.

With AI-driven real-time assistance, sales teams no longer have to scramble for information. Smart AI solutions like Tenali AI empower reps to respond instantly with accurate, context-aware answers, keeping buyers engaged and confident.

5. Friction Kills Sales

B2B buying is historically complex, but modern buyers want a frictionless experience. If your sales process is slow, confusing, or overloaded with steps, buyers will find an easier option.

Sellers who provide clear, immediate answers and effortless follow-ups close deals faster. AI tools like Tenali AI reduce friction by automating follow-ups, summarizing meetings, and ensuring no critical information slips through the cracks.

6. Buyers Buy from People They Like and Trust

Trust and relationships matter more than ever. 86% of buyers say trust influences their purchase decisions, yet only 59% feel sales reps understand their needs.

Sellers who build trust through genuine expertise and real value win. If buyers don’t like or trust you, they’ll buy from someone else. AI-driven insights from platforms like Tenali AI ensure that sellers come prepared with relevant, credible information, making them more trustworthy and authoritative in the buyer’s eyes.

7. AI Is the New Standard in Sales

With rising expectations, AI isn’t optional—it’s a necessity. The ability to surface answers, insights, and recommendations in real time separates high-performing sales teams from the rest.

The Future of Sales: Adapt or Lose

If your sales process still relies on manual research, slow follow-ups, and disconnected information, you’re falling behind. The best sales teams leverage AI-powered tools to:

  • Provide instant, relevant answers during live conversations
  • Surface insights before buyers even ask
  • Ensure seamless, friction-free experiences
  • Keep messaging consistent across every channel
  • Empower reps to be trusted advisors, not just salespeople

AI-driven platforms like Tenali AI equip sales teams with real-time knowledge, seamless CRM updates, and instant responses—giving them a competitive edge in an era where speed and precision win deals.

Buyers have changed. Have you?

Sources:

  1. Salesforce [Link: www.salesforce.com]
  2. Corporate Visions [Link: www.corporatevisions.com]
  3. Determ [Link: www.determ.com]
  4. The Keen Folks [Link: www.thekeenfolks.com]
  5. Exploding Topics [Link: www.explodingtopics.com]
  6. Statista [Link: www.statista.com]